Complying with the Telemarketing Sales Rule | Federal Trade Commission
The FTC's Telemarketing Sales Rule (TSR) compliance guide has been updated, emphasizing stricter requirements for prior express written consent, do-not-call compliance, and recordkeeping. Affected businesses must review and update consent mechanisms and call scripts.
Aforeworn detected this change in the Telemarketing & TCPA Compliance space on July 5, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated High urgency. Contact centers, lead generators, SMS marketers, debt/insurance dialers, and any entity using telemarketing or robocalls. should confirm how it applies to their specific situation before acting. There is a time constraint attached: Immediately; FTC enforcement actions can occur at any time.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Telemarketing & TCPA Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
The FTC clarified that prior express written consent must be obtained for all telemarketing calls (including robocalls) and that consent must be specific to the seller. The rule also tightens do-not-call list requirements and recordkeeping obligations.
Who it affects
Contact centers, lead generators, SMS marketers, debt/insurance dialers, and any entity using telemarketing or robocalls.
What you must do
Update consent language to be clear and specific to each seller; ensure do-not-call lists are scrubbed; maintain records of consent for at least 24 months.
Deadline
Immediately; FTC enforcement actions can occur at any time.
Source: https://www.ftc.gov/business-guidance/resources/complying-telemarketing-sales-rule
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