Elimination of the One-to-One Consent Rule Gives Companies Reprieve, Plus Other TCPA Updates - McGuireWoods
The FCC has eliminated the one-to-one consent rule, which previously required separate consent for each seller in a telemarketing campaign. This change reduces compliance burdens for lead generators and multi-seller campaigns, but other TCPA updates (e.g., revocation of consent, autodialer definition) remain in effect.
Aforeworn detected this change in the Telemarketing & TCPA Compliance space on July 7, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated Medium urgency. Lead generators, contact centers, SMS marketers, debt/insurance dialers, and any entity using prior express written consent for telemarketing. should confirm how it applies to their specific situation before acting. There is a time constraint attached: Immediately; the rule change is effective upon publication.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Telemarketing & TCPA Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
The one-to-one consent rule is eliminated; now a single consent can cover multiple sellers if the consumer is clearly informed. However, other TCPA requirements (e.g., revocation, autodialer rules) are unchanged.
Who it affects
Lead generators, contact centers, SMS marketers, debt/insurance dialers, and any entity using prior express written consent for telemarketing.
What you must do
Review and update consent collection processes to remove one-to-one restrictions, but ensure compliance with remaining TCPA rules (e.g., clear disclosure, revocation mechanisms).
Deadline
Immediately; the rule change is effective upon publication.
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