Trade Regulation Rule on Commercial Surveillance and Data Security
The FTC is seeking public comment on a proposed rule to regulate commercial surveillance and data security practices, which could impose new requirements on auto dealers handling consumer data.
Aforeworn detected this change in the Auto Dealer F&I Compliance space on July 6, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated Medium urgency. All auto dealers (franchise, independent, BHPH) and F&I managers should confirm how it applies to their specific situation before acting. There is a time constraint attached: Comments due by October 21, 2022 (60 days after 8/22/2022 publication).. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Auto Dealer F&I Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
FTC issued an ANPR for a rule that may restrict data collection, sharing, and security practices, potentially affecting dealer use of customer data for marketing and F&I products.
Who it affects
All auto dealers (franchise, independent, BHPH) and F&I managers
What you must do
Submit public comments to the FTC by the deadline (likely 60 days from publication) and review current data practices for compliance readiness.
Deadline
Comments due by October 21, 2022 (60 days after 8/22/2022 publication).
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