Dealers want clarity, not a fight, on new FTC pricing rules - CBT News
Dealers are seeking clarity on the FTC's new CARS Rule, which imposes stricter requirements on pricing, add-on products, and disclosures. The rule aims to eliminate hidden fees and deceptive practices, but dealers worry about compliance burdens and potential penalties.
Aforeworn detected this change in the Auto Dealer F&I Compliance space on July 6, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated High urgency. All auto dealers (franchise, independent, BHPH) and F&I managers should confirm how it applies to their specific situation before acting. There is a time constraint attached: The rule is effective July 30, 2024. Compliance must be in place by then.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Auto Dealer F&I Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
FTC's CARS Rule introduces new requirements for transparent pricing, disclosure of add-on products, and prohibition of deceptive advertising. Dealers must ensure all fees are disclosed upfront and obtain consumer consent for add-ons.
Who it affects
All auto dealers (franchise, independent, BHPH) and F&I managers
What you must do
Review and update sales and F&I processes to comply with the CARS Rule, including pricing disclosures, add-on consent forms, and advertising materials.
Deadline
The rule is effective July 30, 2024. Compliance must be in place by then.
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